HOW TO RESTART YOUR BUSINESS AND ACHIEVE RECURRING SALES

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Discover the Power of Taking a Break and Developing a Strategic Action Plan

Have you ever stopped to analyze why you don’t have recurring sales? It might not be because you’re not creating content daily, promoting your business, or marketing it across digital platforms. Instead, it could be because you need to take a break and RESTART.

Yes, you need a fresh start!

When your focus is fixated on a single path and you can’t find alternatives to solve your problems, sometimes the best option is to stop, give your brain a rest, and start over. A Break can spark new ideas!

As Albert Einstein, one of the most creative minds of the 20th century knew very well, mental inactivity often leads to new ideas. His biographer, Walter Isaacson, shares how Einstein spent hours thinking alone, often on long walks in nature or while sailing. These peaceful moments allowed creative and original solutions to difficult problems to emerge. (Source: Forbes.com)

Just like Einstein, I suggest you take a break, go to the chicest coffee shop in your city, and for a moment, forget about your current business problems. Visualize how you want your business to look by the end of December 2024.

I know it’s not enough to just dream, but from here on, I’ll show you exactly what you need to do to turn that vision into reality. And don’t forget your agenda! Open the first few pages and write in bold letters: RESTART.

A Simple Exercise to Reset Your Mindset

Now, take a moment to complete a simple exercise. Draw 4 boxes, like this:

INTERNAL	Strengths	Weaknesses
EXTERNAL	Opportunities	Threats

In each of these quadrants, take the time to think and WRITE down your answers to the following questions:

- What are your Strengths?

- What are your Weaknesses?

- What Opportunities do you see for your business?

- What Threats could affect your success?

This activity can be tough because it's hard to reflect on ourselves. We often avoid it because it requires mental effort, and that can cause discomfort. But keep going! The only way to move forward is by thinking strategically.

Answer These Three Questions to Gain Clarity

To move from your current state to your desired future state, you need to answer three essential questions:

1. Why did you start your business?

2. What drove you to become an entrepreneur?

3. What do you hope to achieve in the next 1, 3, and 5 years?

By answering these questions, you’ll have a clear understanding of your current situation and your ideal future. This clarity sets the stage for the next step: creating an Action Plan.

Developing Your Action Plan 

As the name suggests, an action plan is a roadmap that will guide you towards your goal: RESTARTING your business. But creating the plan is only half the battle. The real challenge is in the execution.

Executing the Plan: A Key to Business Success

Many organizations create fantastic plans but fail when it comes to implementation. This is where most businesses falter. To avoid this, you need to take action and keep moving forward.

Once the plan is in motion, it's time for continuous improvement. This is where the PDCA cycle comes in. It’s like a gear of constant progress.

The PDCA Cycle 

The PDCA (Plan-Do-Check-Act) cycle is a simple and effective method for continuous improvement. It involves four key steps:

- P (Plan): Plan your actions.

- D (Do): Execute your plan.

- C (Check): Evaluate the results.

- A (Act): Take action based on your findings.

The goal of each activity is to achieve the expected results. By constantly evaluating and refining your approach, you ensure that you’re moving towards your business objectives.

If you’d like to dive deeper into the theory and practical application of these principles, you can find them fully explored in my Youtube Channel Sou Um Sucesso, which focuses on commercial management. You’ll learn how to implement a daily routine and make assertive decisions that will drive your business toward its strategic goals for a successful RESTART.

Don’t Give Up on Your Dreams! Remember: dreaming alone won’t get you anywhere. But when you put those dreams into action, you’ll transform them into your reality.

Kelly Galvão 

Commercial Management Expert